The State of AI in 2025
Global survey of 1,400 C-suite executives across 17 sectors; labour market analysis.
7×
Growth in demand for AI-fluent workers in 2 years (1M → 7M)
28%
Organisations that plan to invest in AI upskilling — despite 80% saying it's the most effective lever
65%
Organisations now regularly using GenAI (up from 33% in 2023)
What this report says in 60 seconds
- →Demand for workers with AI skills grew from approximately 1M to 7M in two years — a 7× increase
- →Only 28% of organisations plan to invest in upskilling despite 80% saying it is the most effective lever
- →GenAI deployment accelerating: 65% of organisations now regularly use it (up from 33% in 2023)
- →Organisations with AI fluency across the workforce report 3× higher productivity gains
- →Highest-demand AI skills: AI product development, AI integration, AI strategy and governance
- →Non-technical AI roles growing faster than technical AI roles in absolute numbers
- →Supply of AI talent growing 34% YoY but demand growing 78% — structural gap persisting
What this means for you
Career Navigator
This is me →The upskilling investment gap is your opportunity. Only 28% of employers plan to invest in training — meaning the professionals who invest themselves will have a structural advantage over peers who wait for employer-led upskilling.
Career Starter
This is me →The 7× demand growth represents the fastest labour market expansion in a skill category in modern history. Entering the workforce with AI skills means joining the smallest talent pool relative to demand.
Career Reinventor
This is me →Non-technical AI roles are growing faster than technical ones. The market for people who can govern, advise on, and implement AI strategy is the fastest-growing segment — and it is exactly the segment that rewards deep domain expertise.
Roles this research highlights
AI Systems Auditor
Fastest growingEvaluates AI pipelines for accuracy, bias, and hallucination risk. EU AI Act compliance is driving explosive legal demand for this role.
Fractional CAIO
EmergingChief AI Officer on a part-time or project basis — giving organisations without the budget for a full-time CAIO access to senior AI leadership and strategy.
AI Ethics & Governance Advisor
GrowingEnsuring AI deployments are ethical, fair, and compliant — advising organisations on responsible AI strategy, policy, and practice.
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Related research
Global AI Jobs Barometer
“56% wage premium for AI-skilled roles — up from 25% the previous year, reflecting intense employer competition for AI-fluent talent.”
The Future of Jobs Report 2025
“78 million net new jobs created by 2030, alongside 92 million displaced — net positive, but massive structural churn.”