·2025

The State of AI in 2025

Global survey of 1,400 C-suite executives across 17 sectors; labour market analysis.

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Growth in demand for AI-fluent workers in 2 years (1M → 7M)

28%

Organisations that plan to invest in AI upskilling — despite 80% saying it's the most effective lever

65%

Organisations now regularly using GenAI (up from 33% in 2023)

What this report says in 60 seconds

  • Demand for workers with AI skills grew from approximately 1M to 7M in two years — a 7× increase
  • Only 28% of organisations plan to invest in upskilling despite 80% saying it is the most effective lever
  • GenAI deployment accelerating: 65% of organisations now regularly use it (up from 33% in 2023)
  • Organisations with AI fluency across the workforce report 3× higher productivity gains
  • Highest-demand AI skills: AI product development, AI integration, AI strategy and governance
  • Non-technical AI roles growing faster than technical AI roles in absolute numbers
  • Supply of AI talent growing 34% YoY but demand growing 78% — structural gap persisting

What this means for you

Career Navigator

This is me →

The upskilling investment gap is your opportunity. Only 28% of employers plan to invest in training — meaning the professionals who invest themselves will have a structural advantage over peers who wait for employer-led upskilling.

Career Starter

This is me →

The 7× demand growth represents the fastest labour market expansion in a skill category in modern history. Entering the workforce with AI skills means joining the smallest talent pool relative to demand.

Career Reinventor

This is me →

Non-technical AI roles are growing faster than technical ones. The market for people who can govern, advise on, and implement AI strategy is the fastest-growing segment — and it is exactly the segment that rewards deep domain expertise.

Roles this research highlights

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