Growing+134% YoYMidSeniorNo codingRemote-first

AI Content Strategist

Designing and managing content strategies built around AI-assisted production — combining editorial judgment with AI workflow expertise.

At a glance

UK salary

£48,000–£75,000

US salary

$70,000–$110,000

Growth

+134% YoY

Technical req.

No coding

Remote

Remote-first

Experience

Mid, Senior

What does a AI Content Strategist actually do?

Day to day, this role involves a mix of technical evaluation, stakeholder communication, and domain expertise. Here's what you'd typically be doing:

  • →Developing content strategies that leverage AI tools at scale
  • →Building and managing AI-assisted content production workflows
  • →Maintaining quality and brand standards across AI-generated content
  • →Training content teams on effective use of AI writing tools
  • →Analysing content performance and feeding insights back into AI prompts
  • →Working with SEO, brand, and product teams on AI content alignment

Why this role is being created right now

Marketing and content teams are restructuring around AI — not to eliminate writers, but to operate at much greater scale. The AI Content Strategist is the professional who designs that system: which AI tools to use, how to prompt them effectively, how to maintain quality, and how to integrate human editorial judgment throughout.

This role is a natural evolution for experienced content professionals who combine editorial strategy with operational thinking.

•AI Content Strategist postings up 134% YoY (LinkedIn, 2026)

•72% of marketing teams now use AI for content production; only 18% have a dedicated AI content strategy (CMI, 2026)

Who hires AI Content Strategists

Sectors

  • ·Marketing
  • ·Media
  • ·E-commerce
  • ·Technology
  • ·Financial services

Organisation types

  • ·Content agencies
  • ·In-house marketing teams
  • ·Media publishers
  • ·SaaS companies

Geography: UK and US; remote-first

Salary ranges

🇬🇧 United Kingdom

£48,000–£75,000

per year

🇺🇸 United States

$70,000–$110,000

per year

Sources: LinkedIn Salary, Indeed, Lightcast. Ranges reflect mid-to-senior experience levels.

Skills you need

Domain & soft skillsForegrounded

Content strategy and editorial planningBrand voice and tone managementSEO and content performance analysisTeam management and workflow designStakeholder communication

Technical skills

Advanced AI writing tool proficiency (ChatGPT, Claude, Jasper)Prompt engineering for content workflowsContent management systemsAnalytics platforms (GA4, SEMrush)

* This role is classified as “no coding required” — technical skills are learnable on the job.

Community

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Career paths into this role

Content manager / copywriter / editor

3–6 months
  1. 1.Develop advanced proficiency with AI writing tools in your current role
  2. 2.Build and document an AI content workflow that improves team output
  3. 3.Position yourself as the AI content expert in your team
  4. 4.Apply for AI Content Strategist or Head of AI Content roles

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