Growing+110% YoYMidSeniorNo codingHybrid

AI Marketing Strategist

Leading marketing strategy in organisations deploying AI at scale — from AI-powered personalisation to programmatic content to AI-driven campaign optimisation.

At a glance

UK salary

£58,000–£90,000

US salary

$85,000–$130,000

Growth

+110% YoY

Technical req.

No coding

Remote

Hybrid

Experience

Mid, Senior

What does a AI Marketing Strategist actually do?

Day to day, this role involves a mix of technical evaluation, stakeholder communication, and domain expertise. Here's what you'd typically be doing:

  • →Developing marketing strategies that leverage AI for personalisation, targeting, and content
  • →Overseeing AI-powered campaign management and optimisation
  • →Evaluating and selecting AI marketing tools across the stack
  • →Ensuring brand safety and ethical standards in AI-powered marketing
  • →Training marketing teams on AI workflows and tools
  • →Reporting on AI marketing performance to senior leadership

Why this role is being created right now

Every major marketing function is being reshaped by AI: content generation, customer segmentation, media buying, personalisation, and performance analytics. Senior marketing professionals who can lead in this environment — not just adopt individual AI tools, but design AI-integrated marketing strategy — are in high demand.

The AI Marketing Strategist is the CMO-track professional who has made AI fluency a core part of their strategic toolkit.

•AI marketing tool spend grew 165% in 2025 (Gartner)

•89% of CMOs say AI fluency is now a requirement for senior marketing hires (Deloitte CMO Survey, 2026)

Who hires AI Marketing Strategists

Sectors

  • ·Marketing
  • ·Retail
  • ·Technology
  • ·Financial services
  • ·Media

Organisation types

  • ·Enterprise marketing teams
  • ·Marketing agencies
  • ·D2C brands
  • ·SaaS companies

Geography: UK and US; hybrid

Salary ranges

🇬🇧 United Kingdom

£58,000–£90,000

per year

🇺🇸 United States

$85,000–$130,000

per year

Sources: LinkedIn Salary, Indeed, Lightcast. Ranges reflect mid-to-senior experience levels.

Skills you need

Domain & soft skillsForegrounded

Marketing strategy and brand managementCampaign planning and performance analysisCustomer segmentation and personalisationBudget managementCross-functional leadership

Technical skills

AI marketing platform proficiency (Salesforce Einstein, HubSpot AI, Adobe Sensei)AI content tool fluencyMarketing analytics and attributionPrompt strategy for marketing workflows

* This role is classified as “no coding required” — technical skills are learnable on the job.

Community

Connect with others in this role

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Career paths into this role

Marketing manager / head of marketing

3–6 months
  1. 1.Audit your marketing stack for AI capabilities and gaps
  2. 2.Run a pilot AI campaign and document results
  3. 3.Build internal case for AI marketing investment — present to leadership
  4. 4.Transition into Head of AI Marketing or AI Marketing Strategist title

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